From Coffee Farms to Red Rock Trails: Building a Village in St. George

Some stories begin with a clear destination. Mine began with a suitcase, two huskies, and a heart full of questions.

Roots in Coffee, Lessons in Grit

In my thirties, I poured myself into my family’s coffee farm. What started as rows of trees under the Central American sun became my stage: I helped place our beans on the global specialty coffee map. It was a world of long hours, high stakes, and relentless grit.

For over a decade, coffee was my identity. I was the face, the voice, the storyteller. And while I was grateful for what we built, something in me longed for a new kind of legacy—one not just of industry, but of heart.

A Leap Into the Unknown

In 2018, life shifted. With two suitcases and two huskies—Macchiato and Tashi—I left my homeland on a fiancé visa, chasing both love and the chance at a new chapter. It wasn’t glamorous. It wasn’t easy. It was the kind of leap that forces you to carry your dreams in your bones, because there’s no room left in your luggage.

Three years later, at age 42, I became a mother to Nina. Suddenly, the metrics of success changed. No longer measured in shipments or contracts, my life’s work became something smaller and infinitely greater: raising a child.

Nina is my mirror, my meaning, my joy. And like every parent, I quickly learned how fast little ones outgrow everything—shoes, strollers, clothes, even stages of life.

Finding Myself in the Red Rocks

By 2023, my path led me to St. George, Utah—the “City of 35.”

The red rocks here do something to you. They hum. They steady your soul. They remind you that people before us built with grit and faith, laying foundations stone by stone, family by family.

But in the middle of this beauty, I felt a familiar ache. The longing for a village—a place where families supported families, where we weren’t carrying everything alone.

The Spark: Choosing a Trail Forward

I knew I didn’t want to return to the spotlight of my coffee years. This season wasn’t about me being seen. It was about creating space for others to be seen—for families to feel relief, connection, and belonging.

That’s why I chose to bring Rhea Lana’s to St. George.

Not because it’s easy—it’s not. This is the first time Southern Utah has seen anything like this. I’ll admit: I feel scared. Scared the way I did the first time I wobbled on a bike without training wheels. Scared the way I felt behind the wheel of a car, hands trembling on the steering wheel. Scared the way I felt walking into my first college class, not knowing a single soul.

But bravery isn’t the absence of fear. It’s the decision to move forward anyway.

What This Really Is

This isn’t just a children’s consignment event. This is a movement—a modern hand-me-down circle where families help families.

• Consignors earn back on what their kids outgrow (60% when you prep and tag yourself, 35% if you drop off VIP, with a simple $10 fee deducted from sales).

• Shoppers save 50–60% off retail on clothes, toys, books, and gear.

• Families in need— teachers, military and healthcare families, and moms-to-be—are invited to shop first, foster families to come shop for free for what they need. More families in need receive donations from unsold items.

This is what it is: professional, organized, fair, and community-driven.
This is what it isn’t: a swap, a thrift store, or a yard sale. It’s a new rhythm, designed to bring relief and belonging to Southern Utah.

Walking the Trail Together

Like learning to ride a bike, this might feel new at first. There’s a learning curve—a lingo even. But we’ll hold the seat for you. We’ll teach you how to prep and tag. We’ll cheer you on until it feels second nature.

And soon, this will become our local language—a tradition Southern Utah families share. Twice a year, we’ll come together. We’ll consign, shop, donate, and support.

My Promise

I don’t have all the answers. I’m learning, just like you. But I believe with everything in me that St. George needs this. That we are ready.

I’m stepping out in faith, in courage, and in love—not just for my daughter, but for your family too. Together, we’ll build the village we’ve all been longing for.

✨ Join me. Be one of the 500 families.
Let’s start this new rhythm together. Let’s rise with The Pink Wave in the red rock desert.

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