Anny Ruth Anny Ruth

From Coffee Farms to Red Rock Trails: Building a Village in St. George

Some stories begin with a clear destination. Mine began with a suitcase, two huskies, and a heart full of questions.

Roots in Coffee, Lessons in Grit

In my thirties, I poured myself into my family’s coffee farm. What started as rows of trees under the Central American sun became my stage: I helped place our beans on the global specialty coffee map. It was a world of long hours, high stakes, and relentless grit.

For over a decade, coffee was my identity. I was the face, the voice, the storyteller. And while I was grateful for what we built, something in me longed for a new kind of legacy—one not just of industry, but of heart.

A Leap Into the Unknown

In 2018, life shifted. With two suitcases and two huskies—Macchiato and Tashi—I left my homeland on a fiancé visa, chasing both love and the chance at a new chapter. It wasn’t glamorous. It wasn’t easy. It was the kind of leap that forces you to carry your dreams in your bones, because there’s no room left in your luggage.

Three years later, at age 42, I became a mother to Nina. Suddenly, the metrics of success changed. No longer measured in shipments or contracts, my life’s work became something smaller and infinitely greater: raising a child.

Nina is my mirror, my meaning, my joy. And like every parent, I quickly learned how fast little ones outgrow everything—shoes, strollers, clothes, even stages of life.

Finding Myself in the Red Rocks

By 2023, my path led me to St. George, Utah—the “City of 35.”

The red rocks here do something to you. They hum. They steady your soul. They remind you that people before us built with grit and faith, laying foundations stone by stone, family by family.

But in the middle of this beauty, I felt a familiar ache. The longing for a village—a place where families supported families, where we weren’t carrying everything alone.

The Spark: Choosing a Trail Forward

I knew I didn’t want to return to the spotlight of my coffee years. This season wasn’t about me being seen. It was about creating space for others to be seen—for families to feel relief, connection, and belonging.

That’s why I chose to bring Rhea Lana’s to St. George.

Not because it’s easy—it’s not. This is the first time Southern Utah has seen anything like this. I’ll admit: I feel scared. Scared the way I did the first time I wobbled on a bike without training wheels. Scared the way I felt behind the wheel of a car, hands trembling on the steering wheel. Scared the way I felt walking into my first college class, not knowing a single soul.

But bravery isn’t the absence of fear. It’s the decision to move forward anyway.

What This Really Is

This isn’t just a children’s consignment event. This is a movement—a modern hand-me-down circle where families help families.

  • Consignors earn back on what their kids outgrow (60% when you prep and tag yourself, 35% if you drop off VIP, with a simple $10 fee deducted from sales).

  • Shoppers save 50–60% off retail on clothes, toys, books, and gear.

  • Families in need— teachers, military and healthcare families, and moms-to-be—are invited to shop first, foster families to come shop for free for what they need. More families in need receive donations from unsold items.

This is what it is: professional, organized, fair, and community-driven.
This is what it isn’t: a swap, a thrift store, or a yard sale. It’s a new rhythm, designed to bring relief and belonging to Southern Utah.

Walking the Trail Together

Like learning to ride a bike, this might feel new at first. There’s a learning curve—a lingo even. But we’ll hold the seat for you. We’ll teach you how to prep and tag. We’ll cheer you on until it feels second nature.

And soon, this will become our local language—a tradition Southern Utah families share. Twice a year, we’ll come together. We’ll consign, shop, donate, and support.

My Promise

I don’t have all the answers. I’m learning, just like you. But I believe with everything in me that St. George needs this. That we are ready.

I’m stepping out in faith, in courage, and in love—not just for my daughter, but for your family too. Together, we’ll build the village we’ve all been longing for.

Join me. Be one of the 500 families.
Let’s start this new rhythm together. Let’s rise with The Pink Wave in the red rock desert.

👉Reserve Your Hot Pink Invite Now

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From One Living Room to a Nationwide Movement: The Story Behind Rhea Lana’s

Every great movement starts with a story.

For Rhea Lana’s, that story begins not in a boardroom or a big-city startup, but in a mom’s living room in Conway, Arkansas.

A Frustrated Mom

In the mid-1990s, Rhea Lana Riner was just like so many moms. Her kids were growing faster than she could keep up, and she was constantly searching for ways to clothe them without breaking the family budget.

She scoured garage sales. She dropped items at consignment stores. But she was frustrated—her high-quality items were undervalued, sometimes lost altogether, and she rarely saw a fair return.

There had to be a better way.

A Living Room Experiment

In 1997, with her youngest heading to preschool, Rhea Lana decided to try something bold.

She invited 100 local moms to her first “Children’s Clothing Exchange.” Only 11 showed up. She washed, ironed, priced, and tagged every item by hand. She rented three clothing racks and moved all her living room furniture into the bedroom.

And it worked. It wasn’t flashy, but it was fair. Families walked away relieved—with money in their pockets and quality clothes in their hands.

Then came the game-changer: her husband, Dave, suggested they build a computerized system. Barcoded tags. Online item entry. In 1997, most moms didn’t even use email—but they tried it. And it worked.

A Nationwide Community

That little experiment grew into something much bigger.

Today, Rhea Lana’s is a nationally recognized franchise with more than 119 locations in 25+ states. What began on three rented racks in one mom’s living room is now a trusted system that thousands of families rely on season after season.

Why? Because it’s built on fairness, professionalism, and dignity:

  • Consignors earn real money—60% when they prep and tag their own items, or 35% through VIP service.

  • Transparency is guaranteed—every item is tracked in a free app, so you see exactly what sold.

  • Families shop with dignity—in a clean, organized, professional environment that feels more like retail than resale.

And when items don’t sell? Families can mark them for donation, extending the circle of love even further to foster families, and more families in need.

Why This Matters to Southern Utah

For decades, families in other cities have had this system. Parents there often say: “I consign every time—it’s worth it.”

Now, for the very first time, St. George and Washington County families get the same opportunity.

This is more than a sale. It’s a new rhythm for our community. A chance to clear the clutter, stretch the budget, and join a movement that started in one mom’s living room and has grown into something so much bigger.

Be part of the first 500 families.
Join the inaugural Rhea Lana’s of St. George and add your name to the story that began in Arkansas and is now arriving in Southern Utah.

👉 Reserve Your Hot Pink Invite Now

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Learning Together: From Wobbly First Steps to a New Rhythm in St. George

Think back to when your child first tried to ride a bike. Or when they practiced a cartwheel over and over in the backyard. Or when they stumbled through a new soccer drill, falling but always getting back up.

You were there on the sidelines—cheering, clapping, encouraging. Because you knew with practice, it would get easier.

That same spirit is what we need now.

A New Concept, A New Lingo

Consigning at Rhea Lana’s of St. George is new for Southern Utah. It comes with a little lingo—“tagging,” “prepping,” “VIP service,” “drop-off.” It comes with a system you may not have seen before.

But just like learning to ride a bike, we’ll hold the seat for you until you get your balance. You’re not doing this alone.

  • We’ll teach you the ropes step by step on how to prep your items.

  • We’ll share checklists, videos, and guides.

  • We’ll cheer you on until it feels second nature.

And one day, that lingo will be local lingo—a shared language of families in Washington County who know they belong to something bigger.

Honest Confession

This is our first event in Southern Utah. And truthfully? I feel scared too.

  • Scared the way I did when I rode my bike without training wheels for the first time.

  • Scared the way I felt when I slid behind the wheel of a car and hit the road.

  • Scared the way I felt walking into my first college class, not knowing a single person.

I’m scared of failing. I’m scared you won’t see the value I see. I’m scared of not reaching the goal.

But here I am, still moving forward—because bravery isn’t the absence of fear. Bravery is acting despite it.

And this is the lesson I want to model for my 3-year-old: that even when you’re trembling, you can try. You can learn. You can rise.

Why It Matters

Because without consignors, there is no inventory.
And without inventory, there is nothing to shop.

This works only if we rise together: consignors, shoppers, crew, and our entire Southern Utah community.

No sellers = No inventory = No shopping = No village.

St. George, Let’s Rise Together

This is bigger than clutter. Bigger than bargains. It’s about creating a new rhythm for our community—a tradition that says: we support each other, we pass things on, we make life lighter together.

So let’s wobble, let’s try, let’s cheer each other on.

We may be new. We may be learning. But we are ready. And together, we will rise.

Take the first brave step.
Join the very first Rhea Lana’s of St. George. Be one of the 500 families invited to consign or shop this season.

👉 Reserve Your Hot Pink Invite Now

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A Full Circle of Love: The Modern Hand-Me-Down Movement in Southern Utah

Every piece of clothing carries a story.
The shoes that took your toddler’s first steps.
The jacket that kept your child warm on a cold morning.
The stroller that rolled through both grocery aisles and park trails.

When our kids outgrow these things, we face a choice: pack them away, toss them out, or—invite them into a bigger story.

At Rhea Lana’s of St. George, we believe in the modern hand-me-down movement: a full circle of love where every item finds its way into another family’s life.

More Than Selling

Yes, consigning gives you 60% of sales when you tag and price your items, or 35% if you use the VIP service. Yes, it clears your home and puts money back in your pocket.

But sometimes, items don’t sell. And that’s where the circle grows even bigger.

We encourage consignors to mark unsold items for donation, because those donations go directly into the hands of families who need them most.

Who Benefits From the Circle

  • Foster Families – Before the doors close each season, foster families are invited to come in and shop for free, stocking up on essentials for the children they welcome into their homes.

  • Teachers, Military, Healthcare Families – The families who already give so much to our community are invited for early shopping access, as a thank-you for their service and sacrifice.

  • Moms-to-Be – Because every expecting mom deserves a village, first-dibs invitations help them stock up with dignity and support.

Why It Matters

This isn’t just a sale. This is about passing on more than clothing—it’s about passing on relief, dignity, and love.

  • A mom who donates her unsold stroller is giving another family freedom to move.

  • A consignor marking clothes for donation is giving a foster child a first-day-of-school outfit.

  • A community choosing generosity over clutter is building the very village we’ve been missing.

The Modern Hand-Me-Down Movement

In generations past, hand-me-downs passed quietly between neighbors or cousins. Today, through Rhea Lana’s, that tradition becomes bigger, bolder, and more organized—a movement of families lifting each other up.

It’s not about letting go.
It’s about letting go so another family can hold on.

Be part of the circle.
Consign, shop, donate, and watch your family’s story ripple into another’s. Join the first-ever Rhea Lana’s of St. George and help build the modern hand-me-down movement in Southern Utah.

👉 Reserve Your Hot Pink Invite Now

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Where It All Began: The Story Behind Rhea Lana’s and Why It’s Different

You might be wondering: What exactly is Rhea Lana’s? Where did it come from? And why should I choose this instead of a thrift store, a clothing swap, or a yard sale?

Let’s take a step back.

The Beginning

Rhea Lana’s began in Conway, Arkansas, when one mom, Rhea Lana, realized she needed a better way to clothe her growing children while helping other families do the same.

What started as a living-room idea quickly grew into a nationwide system, trusted by thousands of families across the country. Season after season, parents came back because it was:

  • Fair (consignors keep a meaningful percentage)

  • Transparent (sales tracked item-by-item in real time)

  • Professional (organized, dignified, community-oriented)

Now, after years of success in dozens of cities, Rhea Lana’s is finally arriving in St. George, Washington County, Southern Utah.

What This Is

  • A children’s consignment event: seasonal, professional, organized like a retail store, but powered by families.

  • A way for consignors to earn 60% of sales when they price and tag items themselves, or 35% with VIP service (you drop off, we do the rest). A $10 consignor fee is deducted from sales.

  • A way for shoppers to save 50–60% off retail on high-quality, gently used children’s clothes, toys, and gear.

  • A community hub where 500 families will come together for the first time in Southern Utah.

What This Isn’t

  • ❌ It’s not a thrift store – everything is seasonal, organized, and curated for families.

  • ❌ It’s not a clothing swap – consignors actually earn money back for their items.

  • ❌ It’s not a yard sale – no haggling, no folding tables, no cluttered chaos.

  • ❌ It’s not charity-drop off – though many families do choose to donate unsold items after the event, with dignity.

Why This, and Not That?

Because parenting already comes with enough stress.

  • Swaps mean uncertainty—you may not find what you actually need.

  • Thrifting means sorting through racks of random donations, often without quality control.

  • Yard sales eat up your weekends and rarely return much value.

Rhea Lana’s was built to be different:

  • A transparent system (track your items selling in real time through the consignor app).

  • A fair exchange (use your earnings immediately as shopping credit, or take your payout at the end).

  • A community experience (hundreds of families coming together in one professional, trustworthy space).

Why Southern Utah Families Should Care

Because for the first time, parents here have access to a proven system that:

  • Puts money back in your pocket.

  • Respects your time by making the process easy and organized.

  • Brings relief, not more overwhelm, to the cycle of kids growing up too fast.

This is what’s coming.
Be one of the 500 families invited to consign or shop at the first-ever Rhea Lana’s of St. George.

👉 Reserve Your Hot Pink Invite Now

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The Pink Wave Comes to St. George: A New Tradition for Southern Utah Families

There are moments that change a community. Moments where what was missing finally arrives, and families breathe a collective sigh of relief.

For Southern Utah parents, that moment is here.

The Pink Wave is coming to St. George—and with it, the very first Rhea Lana’s of St. George consignment event.

Why 500 Invitations Matter

This isn’t just a sale. It’s a movement. We’re beginning with 500 families, each one invited by name.

It’s not about volume—it’s about building trust, creating community, and proving that Southern Utah can have the same professional, dignified, family-centered consignment experience parents in other cities have relied on for years.

Imagine the ripple effect:

  • 500 families clearing clutter and earning cash.

  • 1000 families saving 50–60% on clothes, shoes, books, and gear.

  • 1,500 families walking away lighter, relieved, and connected.

That’s The Pink Wave.

What We’re Fixing

Let’s name it out loud:

  • The Financial Strain – Kids’ needs never end, and budgets can’t keep up. At Rhea Lana’s, consignors earn 60% when they prep and tag their items, or 35% if they drop everything off VIP. Shoppers save 50–60% off retail. A $10 consignor fee, deducted from sales, keeps the system running.

  • The Emotional Weight – Those bins in the garage, that stroller gathering dust, the guilt of waste—relieved.

  • The Cultural Gap – Until now, St. George hasn’t had a large-scale, professional consignment event. Parents here have shouldered the load alone. That ends with The Pink Wave.

Who This Is For

It’s for the mom awake at midnight, scrolling for solutions.
It’s for the dad who wants his paycheck to stretch further without sacrifice.
It’s for the grandparents who know how fast babies grow, and love seeing items live on.
It’s for you—if you’ve ever thought: “There has to be a better way.”

Why You Should Care

Because this is more than a sale. This is relief. This is community. This is the beginning of a new tradition for Washington County families.

Other cities already have this rhythm, and their parents say things like:

“Super professional, friendly, and well-organized.”
“I consign every time—it’s worth it.”

Now, Southern Utah gets its turn.

Be part of the first 500.
Add your name to The Pink Wave. Join the first-ever Rhea Lana’s of St. George and help create a tradition that brings relief and joy to families across our community.

👉 Reserve Your Invite Now

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Behind the Numbers: How Much Can Consignors Really Earn at Rhea Lana’s of St. George?

You’ve thought about consigning. You’ve heard friends say it’s worth it. But the question still lingers: “How much could I really make?”

Because let’s be honest—time is precious. If you’re going to spend an evening tagging clothes or loading bins into the car, you want to know it’s going to pay off.

At Rhea Lana’s of St. George, we believe in being transparent. Here’s what consignors can realistically expect.

The Basics

  • Standard Consignor: You price, tag, and prep your own items → you earn 60% of your sales.

  • VIP Service: You drop everything off, and our team handles tagging + pricing → you earn 35% of your sales.

  • Fee: A one-time $10 consignor fee, deducted from your sales (never upfront).

  • Track with the App: You’ll have a free consignor app where you can see your sales in real time—item by item.

  • Shop with Your Earnings: You can use your sales credit instantly during the event to shop, if you’d like, instead of waiting for your payout.

  • Their app shows items selling live—plus they can reinvest part of their earnings instantly into what their kids need now.

This system is new to Southern Utah, but parents in other cities have been doing it for years. Their results help us show you what’s possible.

Real-Life Examples

(numbers are estimates based on averages from other Rhea Lana’s events)

  • Mom with 50 items:
    Average price $5 per item → $250 in sales.

    • Standard Consignor (60%) = $150 payout

    • VIP Service (35%) = $87.50 payout

  • Dad with 100 items:
    Average price $7 per item → $700 in sales.

    • Standard Consignor (60%) = $420 payout

    • VIP Service (35%) = $245 payout

  • Family clearing out 200 items + gear:
    Average price $10 per item → $2,000 in sales.

    • Standard Consignor (60%) = $1,200 payout

    • VIP Service (35%) = $700 payout

The RL app shows items selling live—plus they can reinvest part of their earnings instantly into what their kids need now.

Add in higher-ticket items like cribs, strollers, or outdoor toys, and totals can climb quickly.

Why These Numbers Matter

Because for many families in Southern Utah, this isn’t just side cash. It’s groceries covered. Bills paid. Sports fees handled. Holiday gifts funded.

And all from the items already sitting in your garage or closet.

The Emotional Math

It’s not just about dollars. It’s about the relief of:

  • Watching your items sell live on your phone.

  • Using that credit to shop what your kids need now.

  • Walking into your garage and seeing space again.

  • Knowing your child’s things are helping another family right here in Washington County.

One Consignor’s Words

“With 70% of each sale going into your pocket, and only a $10 fee to enter, it was worth every minute.” – Testimonial from Wichita (note: testimonial from another city)

Families in other cities return season after season because the math makes sense—and the relief is real.

Turn closets into cash this season.
Join the first-ever Rhea Lana’s of St. George and be one of the 500 families invited.

👉 Reserve Your Hot Pink Invite Now

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The Magic Behind the Scenes: Relief for Southern Utah Parents at Rhea Lana’s of St. George

It all begins with an idea.

It’s late at night. The kids are finally asleep. You walk past the hallway closet and sigh—it’s overflowing again. Tiny shoes that will never fit again. A stroller parked and collecting dust. Bins stacked high with clothes that carry memories but not purpose.

Tomorrow? You’ll wake up and somehow need to find bigger sizes, new shoes, more books, and another round of gear.

This is the cycle of parenting no one tells you about: outgrown in one hand, constant need in the other. It’s expensive. It’s overwhelming. It’s exhausting. And honestly, it can feel very lonely.

What if Relief Looked Different?

That’s why Rhea Lana’s of St. George matters. Not just for deals, not just for cash back—but for the relief it gives families in Washington County and Southern Utah.

  • Relief that you don’t have to shuffle bins forever.

  • Relief that your child’s clothes become another family’s treasures.

  • Relief that you can shop and save 50–60% off retail.

  • Relief that a professional, trustworthy system is finally here in St. George.

One Mom’s Story (From Another City)

In another community, a mom dropped off her bins at Rhea Lana’s.

“I loaded my car up with bins and baby gear… dropped off my stuff and drove off. With 60% of each sale going into your pocket, and only a $10 fee to enter, it was worth every minute.” – Testimonial from Wichita (note: testimonial from another city)

Families across the U.S. have felt this relief for years. Now, Southern Utah parents will too.

What We’re Fixing for You

Rhea Lana’s is new to Southern Utah, but trusted nationwide. Here’s what we’re solving:

  • Financial Pinch – Kids outgrow faster than budgets allow. Earn 60% when you prep/price your items, or 35% with VIP service when you just drop them off. A $10 consignor fee is deducted from your sales.

  • Emotional Load – You don’t have to carry clutter, guilt, or pressure to buy new.

  • Cultural Gap – St. George hasn’t had a professional, community-driven consignment event—until now.

Who It’s For

  • The mom scrolling at 11 p.m., tired and looking for a solution.

  • The dad stretching the family’s budget.

  • The grandma who loves blessing another family with her finds.

Why It Matters

Because this is more than money. It’s about breathing room. About community. About dignity. About finally saying: “I don’t have to carry this all by myself anymore.”

Relief is here, Southern Utah.
Be part of the very first Rhea Lana’s of St. George. Join 500 families consigning and shopping this season.

👉 Be on the lookout for the Hot Pink Invites…

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Stretching Your Dollar: How One Southern Utah Mom Can Save 50–60% at Rhea Lana’s

It all begins with an idea.

The grocery bill stung again this week. Shoes that fit last month already pinch at the toes. Your daughter’s backpack zipper broke, and your son’s jeans ripped at the knee—AGAIN. You’re doing the math in your head, wondering how to stretch one paycheck into two.

You’re not careless with money. You plan, budget, and sacrifice. But the truth is, kids grow faster than most families can keep up. It’s not just overwhelming—it can feel defeating.

What If Shopping Felt Like Relief Instead of Stress?

That’s what families across the country have found at Rhea Lana’s children’s consignment events, now coming for the first time to St. George, Washington County, Southern Utah.

Instead of paying retail, families discover:

  • Jeans for $5 instead of $25

  • Strollers for $80 instead of $250

  • Books for $1 instead of $10

Shoppers consistently save 50–60% off retail prices—without sacrificing quality.

One mom described it best after her first sale:

“I couldn’t believe how much I got for so little. My car was packed, and I spent less than what I normally do on one shopping trip.” – Testimonial from another Rhea Lana’s city

What We’re Fixing for Families in Southern Utah

  • The financial squeeze – Kids’ needs never stop. Rhea Lana’s stretches every dollar.

  • The emotional weight – No more guilt about saying “no” or skipping items your kids need.

  • The cultural gap – Until now, St. George hasn’t had a large, professional event where families can both save money and shop in a clean, organized, dignified space.

Who This Is For

It’s for the mom standing in the Target aisle, torn between buying the shoes her son needs or the jacket her daughter outgrew.
It’s for the family who doesn’t want to compromise on quality but needs a way to make dollars stretch further.
It’s for you—the parent who wants to breathe easier knowing you got more for less.

Why It Matters

Because shopping shouldn’t feel like defeat. It should feel like relief. Like dignity. Like you’re not alone in the struggle.

At Rhea Lana’s of St. George, every purchase is a win: for your budget, for your kids, and for the families consigning the items you’re buying.

Relief for your budget is here, Southern Utah.
Shop the very first Rhea Lana’s of St. George and be part of the 500 families consigning and shopping this season.

👉 Stay tuned for those Hot Pink Envelopes! Only 500 of them!

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Helping Families, One Sale at a Time: Why Southern Utah Needs Rhea Lana’s

It all begins with an idea.

You’ve always wanted to do right by your family. You stretch dollars, pack lunches, pass down clothes to friends, and quietly wish there was a way for all of us—parents in Southern Utah—to make life just a little lighter together.

Because truthfully? Parenting here can feel isolating. Everyone is busy, expenses climb higher every year, and the “village” people talk about sometimes feels like it’s missing.

What If the Village Looked Like This?

A place where:

  • Your family’s outgrown items don’t sit in bins, but help another child in St. George.

  • Another family’s stroller carries your baby on her first walk.

  • One event makes hundreds of families feel seen, supported, and connected.

That’s what Rhea Lana’s of St. George is designed to do.

One Mom Said It Best

“This sale helps so many families get clothes and make some money.” – Testimonial from another Rhea Lana’s city

That’s the heart of it. This isn’t just shopping. It’s not just selling. It’s helping families, one sale at a time.

What We’re Fixing for Southern Utah Families

  • Cultural Gap – St. George hasn’t had a large, professional consignment event. Until now, families managed alone, often missing out on the support other cities have enjoyed for years.

  • Emotional Relief – Knowing your child’s items go to another family right here in Washington County gives peace. It feels like community, not just a transaction.

  • Financial Relief – Families earn 60% of sales when they tag and price items (or 35% with VIP service), and shoppers save 50–60% off retail. A $10 consignor fee (deducted from sales) keeps the system running.

Who This Is For

It’s for the mom who has felt the loneliness of “doing it all.”
It’s for the dad who knows his paycheck doesn’t stretch as far as it used to.
It’s for the family who wants to be part of something bigger than just buying and selling.

Why It Matters

Because every family here deserves relief. And relief multiplies when we create it together.

When you consign, you’re not just earning cash—you’re providing another family with what they need.
When you shop, you’re not just saving money—you’re giving another parent dignity and encouragement.

Together, we make the village real again.

Help make history with us in Southern Utah.
Join the first-ever Rhea Lana’s of St. George and be part of the 500 families invited this season.

👉 RSVP for your Hot Pink Invite.

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Consign Every Time: Why Parents Keep Coming Back to Rhea Lana’s

It all begins with an idea.

You’ve tried plenty of ways to clear out the kids’ closets. Yard sales. Facebook Marketplace. Even just giving things away because the hassle wasn’t worth the $20.

But when you hear other moms say, “I consign every time at Rhea Lana’s,” it makes you wonder: why keep going back?

It’s simple. Because it works.

The Power of a Reliable System

Every season, consignors across the country return to Rhea Lana’s because they know exactly what to expect:

  • Fair Earnings – Families earn 60% when they tag and price their items, or 35% if they choose VIP service and drop everything off. A small $10 consignor fee is deducted from sales, never upfront.

  • Real Transparency – You can log in and see what’s selling in real time.

  • Fast Payouts – No waiting weeks or months. You get paid quickly, right after the event.

  • Organized, Professional Experience – No messy tables or bargain-bin chaos. Everything is tagged, displayed, and shoppable.

Once you experience it, you understand why families build consigning into their yearly rhythm.

Why Parents Trust It

One parent said after her first event:

“I consign every time! It’s the easiest way to turn closets into cash.” – Testimonial from another Rhea Lana’s city

Trust isn’t built overnight. It comes from consistently delivering relief: relief from clutter, relief from financial stress, and relief from the overwhelm of parenting.

What We’re Fixing for Southern Utah Families

  • The Hassle Factor – Yard sales and online listings eat time and energy. Rhea Lana’s handles the hard part.

  • The Financial Pressure – Instead of a few dollars here and there, consignors earn meaningful returns.

  • The Missing Tradition – Until now, St. George hasn’t had a professional, family-centered consignment event. Other cities already have this rhythm—now Southern Utah can too.

Who This Is For

It’s for the parent who’s tired of reinventing the wheel each season.
It’s for the mom who craves a dependable system she can lean on twice a year.
It’s for you—if you’ve ever thought, “There has to be a better way.”

Why It Matters

Because parenting is hard enough. Having a reliable, trusted system to offload what you don’t need and find what you do shouldn’t add to the stress.

It should feel like relief. Like a tradition you look forward to, not a chore you dread.

That’s why parents keep coming back. And now, you can be one of the first in Southern Utah to make this your new tradition too.

Make consigning your tradition.
Join the first-ever Rhea Lana’s of St. George and be one of the 500 families invited this season.

👉 Reserve Your Invite Now

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