Where It All Began: The Story Behind Rhea Lana’s and Why It’s Different
You might be wondering: What exactly is Rhea Lana’s? Where did it come from? And why should I choose this instead of a thrift store, a clothing swap, or a yard sale?
Let’s take a step back.
The Beginning
Rhea Lana’s began in Conway, Arkansas, when one mom, Rhea Lana, realized she needed a better way to clothe her growing children while helping other families do the same.
What started as a living-room idea quickly grew into a nationwide system, trusted by thousands of families across the country. Season after season, parents came back because it was:
Fair (consignors keep a meaningful percentage)
Transparent (sales tracked item-by-item in real time)
Professional (organized, dignified, community-oriented)
Now, after years of success in dozens of cities, Rhea Lana’s is finally arriving in St. George, Washington County, Southern Utah.
What This Is
A children’s consignment event: seasonal, professional, organized like a retail store, but powered by families.
A way for consignors to earn 60% of sales when they price and tag items themselves, or 35% with VIP service (you drop off, we do the rest). A $10 consignor fee is deducted from sales.
A way for shoppers to save 50–60% off retail on high-quality, gently used children’s clothes, toys, and gear.
A community hub where 500 families will come together for the first time in Southern Utah.
What This Isn’t
❌ It’s not a thrift store – everything is seasonal, organized, and curated for families.
❌ It’s not a clothing swap – consignors actually earn money back for their items.
❌ It’s not a yard sale – no haggling, no folding tables, no cluttered chaos.
❌ It’s not charity-drop off – though many families do choose to donate unsold items after the event, with dignity.
Why This, and Not That?
Because parenting already comes with enough stress.
Swaps mean uncertainty—you may not find what you actually need.
Thrifting means sorting through racks of random donations, often without quality control.
Yard sales eat up your weekends and rarely return much value.
Rhea Lana’s was built to be different:
A transparent system (track your items selling in real time through the consignor app).
A fair exchange (use your earnings immediately as shopping credit, or take your payout at the end).
A community experience (hundreds of families coming together in one professional, trustworthy space).
Why Southern Utah Families Should Care
Because for the first time, parents here have access to a proven system that:
Puts money back in your pocket.
Respects your time by making the process easy and organized.
Brings relief, not more overwhelm, to the cycle of kids growing up too fast.
✨ This is what’s coming.
Be one of the 500 families invited to consign or shop at the first-ever Rhea Lana’s of St. George.
👉 Reserve Your Hot Pink Invite Now