The Pink Wave Comes to St. George: A New Tradition for Southern Utah Families
There are moments that change a community. Moments where what was missing finally arrives, and families breathe a collective sigh of relief.
For Southern Utah parents, that moment is here.
The Pink Wave is coming to St. George—and with it, the very first Rhea Lana’s of St. George consignment event.
Why 500 Invitations Matter
This isn’t just a sale. It’s a movement. We’re beginning with 500 families, each one invited by name.
It’s not about volume—it’s about building trust, creating community, and proving that Southern Utah can have the same professional, dignified, family-centered consignment experience parents in other cities have relied on for years.
Imagine the ripple effect:
500 families clearing clutter and earning cash.
1000 families saving 50–60% on clothes, shoes, books, and gear.
1,500 families walking away lighter, relieved, and connected.
That’s The Pink Wave.
What We’re Fixing
Let’s name it out loud:
The Financial Strain – Kids’ needs never end, and budgets can’t keep up. At Rhea Lana’s, consignors earn 60% when they prep and tag their items, or 35% if they drop everything off VIP. Shoppers save 50–60% off retail. A $10 consignor fee, deducted from sales, keeps the system running.
The Emotional Weight – Those bins in the garage, that stroller gathering dust, the guilt of waste—relieved.
The Cultural Gap – Until now, St. George hasn’t had a large-scale, professional consignment event. Parents here have shouldered the load alone. That ends with The Pink Wave.
Who This Is For
It’s for the mom awake at midnight, scrolling for solutions.
It’s for the dad who wants his paycheck to stretch further without sacrifice.
It’s for the grandparents who know how fast babies grow, and love seeing items live on.
It’s for you—if you’ve ever thought: “There has to be a better way.”
Why You Should Care
Because this is more than a sale. This is relief. This is community. This is the beginning of a new tradition for Washington County families.
Other cities already have this rhythm, and their parents say things like:
“Super professional, friendly, and well-organized.”
“I consign every time—it’s worth it.”
Now, Southern Utah gets its turn.
✨ Be part of the first 500.
Add your name to The Pink Wave. Join the first-ever Rhea Lana’s of St. George and help create a tradition that brings relief and joy to families across our community.
👉 Reserve Your Invite Now